Data is the cornerstone of good digital campaigns.
We all need this data to learn the impact of the activity and where to make improvements.
Analytics & Data Analysis
Data is the cornerstone of good digital campaigns.
We all need this data to learn the impact of the activity and where to make improvements.
What are the benefits?
There is an old adage – “half my advertising is wasted but the trouble is I don’t know which half”. With Analytics you do know exactly what your marketing is doing for you. This includes understanding;
– who your audience is and what device they are using
– how they are finding your website & where they are coming from
– what their journeys are across your site and how well each page is performing.
For all this data, you need to have Analytics effectively implemented. Our experience is that most of the time it hasn’t been.
Why Do You Need It?
There is an old adage – “half my advertising is wasted but the trouble is I don’t know which half”. With Analytics you do know exactly what your marketing is doing for you. This includes understanding:
-
- Who your audience is and what device they are using,
-
- How they are finding your website & where they are coming from,
-
- What their journeys are across your site and how well each page is performing.
For all this data, you need to have Analytics effectively implemented. Our experience is that most of the time it hasn’t been.
How should it be done?
How should it be done?
Analytics Setup
If your Analytics data is incorrect it can have drastic implications for your whole digital marketing strategy. We have extensive experience in reviewing and optimising Google Analytics’ accounts, and their setup, as well as setting them up from scratch. This primarily includes setting up or reviewing your existing Google Tag Manager, reviewing eCommerce tracking and ensuring accurate cross domain tracking (as well as through iframes!).
We can also implement strategic Property and View hierarchies, for more complex multi-website projects., separate reporting, block IP addresses (including clients own IP or that of spam bots infecting site data) and develop effective conversion tracking (including Ecommerce). Really, Analytics is an online marketer’s best friend and we want to ensure that the data you have meets its full potential
Analytics Setup
If your Analytics data is incorrect it can have drastic implications for your whole digital marketing strategy. We have extensive experience in reviewing and optimising Google Analytics’ accounts, and their setup, as well as setting them up from scratch. This primarily includes setting up or reviewing your existing Google Tag Manager, reviewing eCommerce tracking and ensuring accurate cross domain tracking (as well as through iframes!).
We can also implement strategic Property and View hierarchies, for more complex multi-website projects., separate reporting, block IP addresses (including clients own IP or that of spam bots infecting site data) and develop effective conversion tracking (including Ecommerce). Really, Analytics is an online marketer’s best friend and we want to ensure that the data you have meets its full potential
Benchmarking & Data Analysis
It’s one thing having accurate data reporting, but that data can only be as good as the Analysis. We can identify how hard your media channels are working for your site – how much traffic they are bringing in and how well that traffic is converting. From this we can help shape your media strategy and make sure you are achieving the most from your traffic.
Benchmarking & Data Analysis
It’s one thing having accurate data reporting, but that data can only be as good as the Analysis. We can identify how hard your media channels are working for your site – how much traffic they are bringing in and how well that traffic is converting. From this we can help shape your media strategy and make sure you are achieving the most from your traffic.
Cross Domain Tracking
One of the most common issues that we see is when a client has multiple websites (including subdomains) which link to each other, but don’t retain user information. So, rather than reporting on the original channel that brought the user to the site, the data is just reporting on the last domain the user has come from. Our usual best practice recommendation is to have all domains tracking within one Analytics account with full cross domain tracking implemented. We believe that we get cleaner data that way.
Cross Domain Tracking
One of the most common issues that we see is when a client has multiple websites (including subdomains) which link to each other, but don’t retain user information. So, rather than reporting on the original channel that brought the user to the site, the data is just reporting on the last domain the user has come from. Our usual best practice recommendation is to have all domains tracking within one Analytics account with full cross domain tracking implemented. We believe that we get cleaner data that way.
Ecommerce Setup
Ecommerce tracking not only reports on conversions but the actual value of a transaction itself. This is an absolutely vital statistic to understanding the ROI. What’s more, this data reports nicely into AdWords and other campaigns and is extremely useful in Conversion Rate Optimization (CRO), enabling us to ensure that we are paying the optimum amount for traffic through your site, based on the return on that investment
Ecommerce Setup
Ecommerce tracking not only reports on conversions but the actual value of a transaction itself. This is an absolutely vital statistic to understanding the ROI. What’s more, this data reports nicely into AdWords and other campaigns and is extremely useful in Conversion Rate Optimization (CRO), enabling us to ensure that we are paying the optimum amount for traffic through your site, based on the return on that investment
Troubleshooting
One of our favourite requests is problem solving Google Analytics data issues. Often Analytics setup can be complex and we are called in to help investigate and resolve problems that may be caused by issues including:
- Cross domain tracking
- Mistakes in tracking code or tags
- Complications caused by i-frames
- Third party data not accurately recording – or retaining user information
- Inaccurate conversion or eCommerce data that doesn’t tally against a CRM or database.
Often clients have identified a problem in their data but don’t know the cause and we need to investigate first. Either way, we love it.
Troubleshooting
One of our favourite requests is problem solving Google Analytics data issues. Often Analytics setup can be complex and we are called in to help investigate and resolve problems that may be caused by issues including:
- Cross domain tracking
- Mistakes in tracking code or tags
- Complications caused by i-frames
- Third party data not accurately recording – or retaining user information
- Inaccurate conversion or eCommerce data that doesn’t tally against a CRM or database.
Often clients have identified a problem in their data but don’t know the cause and we need to investigate first. Either way, we love it.
Why us?
Why us?
Data is at the heart of everything we do.
Data is at the heart of everything we do.
We have a mathematical data driven approach enabling us to interrogate the data and have the experience needed to fix any issues we may uncover – we are often asked for support from other agencies needing help in this area! We’ve yet to be presented with a technical problem that we haven’t been able to resolve.
We have a mathematical data driven approach enabling us to interrogate the data and have the experience needed to fix any issues we may uncover – we are often asked for support from other agencies needing help in this area! We’ve yet to be presented with a technical problem that we haven’t been able to resolve.
We also provide training as its important for you to analyse and interpret your data.
We also provide training as its important for you to analyse and interpret your data.
Honest and expert at all times. The team are an absolute pleasure to work with, and I’d highly recommend them for both set up and continued account management.
Sophie Smith, Digital Marketing Manager, Ten Health and Fitness.
