As a Google Analytics agency, we know that data really is the cornerstone of good digital campaigns. We are complete data nuts, from setting up Analytics, ensuring cross domain tracking and conversion data (including Ecommerce) is all working effectively, through to analysing what that data tells us so that we can set effective strategies and implement them effectively.
More details of our Analytics services are below. We can also provide training on these aspects on Analytics – please see our training page for more details.
We are commonly asked to provide consultancy for clients looking to improve the quality of the Analytics data they have, and then effectively analyse what it is telling them. All data needs are unique and we offer bespoke solutions tailored to clients needs. Commonly this falls within one or more of three categories:
It’s one thing having accurate data reporting, but that data can only be as good as the Analysis. Please tap into our experience where you think we may be of use. We can identify how hard your media channels are working for your site – how much traffic they are bringing in and how well that traffic is converting. From this we can help shape your media strategy and make recommendation that can be implemented on the site, or specific pages, to ensure that you are achieving the most from your traffic – and hopefully that you can get your visitors to return.
One of the most common issues that we see is when a client has multiple websites (including subdomains) which link to each other, but don’t retain user information. So, rather than reporting on the original channel that brought the user to the site, the data is just reporting on the last domain the user has come from. Our usual best practice recommendation is to have all domains tracking within one Analytics account with full cross domain tracking implemented. We believe that we get cleaner data that way.
Ecommerce tracking not only reports on conversions but the actual value of a transaction itself. This is an absolutely vital statistic to understanding the ROI. What’s more, this data reports nicely into AdWords and other campaigns and is extremely useful in Conversion Rate Optimization (CRO), enabling us to ensure that we are paying the optimum amount for traffic through your site, based on the return on that investment.
If your Analytics data is incorrect it can have drastic implications for your whole digital marketing strategy. We have extensive experience in reviewing and optimising Google Analytics’ accounts, and their setup, as well as setting them up from scratch. This primarily includes setting up or reviewing your existing Google Tag Manager, reviewing eCommerce tracking and ensuring accurate cross domain tracking (as well as through iframes!).
We can also implement strategic Property and View hierarchies, for more complex multi-website projects., separate reporting, block IP addresses (including clients own IP or that of spam bots infecting site data) and develop effective conversion tracking (including Ecommerce). Really, Analytics is an online marketer’s best friend and we want to ensure that the data you have meets its full potential.
It’s not just about ensuring that clients have accurate data reporting. We can also work with clients to identify trends in web traffic, such as audience information, detailing where conversions are coming from, which channels are bringing in the most valuable traffic and how well pages on the site are performing.
We have a good range of experience in Analysing data and can work with clients to help benchmark where they should be, run a SWOT analysis on where they are at and help devise strategies from the data that will help them achieve success through online marketing channels.
One of our favourite requests is problem solving Google Analytics data issues. Often Analytics setup can be complex and we are called in to help investigate and resolve problems that may be caused by issues including:
Often clients have identified a problem in their data but don’t know the cause and we need to investigate first. Either way, we love it.
Accurate data is fundamental to devising and delivering an effective digital marketing strategy, and we are adamant that this is what our clients receive. Further, we’ve yet to be presented with a technical problem that we haven’t been able to resolve!