We are commonly asked to provide consultancy for clients looking to improve the quality of the Analytics data they have, and then effectively analyse what it is telling them. All data needs are unique and we offer bespoke solutions tailored to clients needs. Commonly this falls within one or more of three categories:
One of our favourite requests is problem solving Google Analytics data issues. Often Analytics setup can be complex and we are called in to help investigate and resolve problems that may be caused by issues including:
- Cross domain tracking
- Mistakes in tracking code or tags
- Complications caused by i-frames
- Third party data not accurately recording – or retaining user information
- Inaccurate conversion or eCommerce data that doesn’t tally against a CRM or database.
Often clients have identified a problem in their data but don’t know the cause and we need to investigate first. Either way, we love it.
Accurate data is fundamental to devising and delivering an effective digital marketing strategy, and we are adamant that this is what our clients receive. Further, we’ve yet to be presented with a technical problem that we haven’t been able to resolve!
If your Analytics data is incorrect it can have drastic implications for your whole digital marketing strategy. We have extensive experience in reviewing and optimising Google Analytics’ accounts, and their setup, as well as setting them up from scratch. This primarily includes setting up or reviewing your existing Google Tag Manager, reviewing eCommerce tracking and ensuring accurate cross domain tracking (as well as through iframes!).
We can also implement strategic Property and View hierarchies, for more complex multi-website projects., separate reporting, block IP addresses (including clients own IP or that of spam bots infecting site data) and develop effective conversion tracking (including Ecommerce). Really, Analytics is an online marketer’s best friend and we want to ensure that the data you have meets its full potential.
It’s not just about ensuring that clients have accurate data reporting. We can also work with clients to identify trends in web traffic, such as audience information, detailing where conversions are coming from, which channels are bringing in the most valuable traffic and how well pages on the site are performing.
We have a good range of experience in Analysing data and can work with clients to help benchmark where they should be, run a SWOT analysis on where they are at and help devise strategies from the data that will help them achieve success through online marketing channels.