Analytics Audits

Analytics Icon

With our Analytics audit, we will always find areas of improvement. We have yet to find a technical implementational issue we haven’t been able to resolve.

Analytics Audits

Analytics Icon

With our Analytics audit, we will always find areas of improvement. We have yet to find a technical implementational issue we haven’t been able to resolve.

What are the benefits?

Analytics will show you who your audience is, what devices they are on, where they are located and what they do on your site. We know what channels they have come from and can track both goal and ecommerce conversions.

 

However, without the correct analytics set up to begin with, the data you analyse, report and optimise will be inaccurate and potentially damaging. Our Analytics audit not only reviews your current Analytics set up against best practice, but also helps to prioritise the necessary actions for you to ensure data integrity in your account.

What are the benefits?

Analytics will show you who your audience is, what devices they are on, where they are located and what they do on your site. We know what channels they have come from and can track both goal and ecommerce conversions.

 

However, without the correct analytics set up to begin with, the data you analyse, report and optimise will be inaccurate and potentially damaging. Our Analytics audit not only reviews your current Analytics set up against best practice, but also helps to prioritise the necessary actions for you to ensure data integrity in your account.

How should it be done?

The Analytics Audit itself will assess key components of your account against best practice. This includes making sure the correct testing views are set up, referral exclusions are appropriate, and filters are in place to match each views purpose.

 

We start with 4 areas:

How should it be done?

 

The Analytics Audit itself will assess key components of your account against best practice. This includes making sure the correct testing views are set up, referral exclusions are appropriate, and filters are in place to match each views purpose.

We start with 4 areas;

conversions3

Conversions

Google Analytics Goals allow you to track specific KPIs for each digital channel, allowing you to directly see the effectiveness of each channel related to the individual task. It is vital that the data being recorded is accurate and that the KPIs are trackable, so we conduct a thorough review of the existing KPIs in the account.

conversions3

Conversions

Google Analytics Goals allow you to track specific KPIs for each digital channel, allowing you to directly see the effectiveness of each channel related to the individual task. It is vital that the data being recorded is accurate and that the KPIs are trackable, so we conduct a thorough review of the existing KPIs in the account.

admin assessment

Admin assessment

We review the settings of the account at a Property and View level to ensure that the account is set up to receive data in the most efficient way. We review how the view structure matches up with your needs and if there are any additional filters or tracking exclusions that need to be in place.

best practice

Admin assessment

We review the settings of the account at a Property and View level to ensure that the account is set up to receive data in the most efficient way. We review how the view structure matches up with your needs and if there are any additional filters or tracking exclusions that need to be in place.

filtering

Filtering

We check that all pages are firing Analytics pages properly and that we are not seeing self referrals,  We also ensure that that the correct IP addresses have been blocked.

filtering

Filtering

We check that all pages are firing Analytics pages properly and that we are not seeing self referrals,  We also ensure that that the correct IP addresses have been blocked.

analysis of the structure

Analysis of the structure

By analysing the structure of the account, we will ensure that the right people have access to the right reports; and that the correct goals relate to each view. Ensuring that each view has the right environment means the data within the account is as accurate and relevant as possible.

analysis of the structure

Analysis of the structure

By analysing the structure of the account, we will ensure that the right people have access to the right reports; and that the correct goals relate to each view. Ensuring that each view has the right environment means the data within the account is as accurate and relevant as possible.

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