Analytics Training

Analytics Icon

Data is critical to help inform your digital marketing strategy. Google Analytics can be used to review the performance of your website and your online campaigns by tracking user behaviour.  For us its important that our clients have a good understanding of the performance of digital campaigns as it helps us work better together.

 

Our training programmes help you interrogate and understand the data yourselves.

Analytics Training

Analytics Icon

Data is critical to help inform your digital marketing strategy. Google Analytics can be used to review the performance of your website and your online campaigns by tracking user behaviour.  For us its important that our clients have a good understanding of the performance of digital campaigns as it helps us work better together.

 

Our training programmes help you interrogate and understand the data yourselves.

What are the benefits?

Many companies are using Analytics, but often employees are intimidated by the large amount of data available or are even unaware it exists!

 

However, the data contained within Analytics is extremely useful and should be considered carefully when evaluating your marketing strategy. It is therefore crucial that everyone is able to access this information and use it in the right way, in order to make informed business decisions. This is where we come in. We offer comprehensive training to help you get started, understand best practices for analysis and troubleshooting.

What are the benefits?

Many companies are using Analytics, but often employees are intimidated by the large amount of data available or are even unaware it exists!

 

However, the data contained within Analytics is extremely useful and should be considered carefully when evaluating your marketing strategy. It is therefore crucial that everyone is able to access this information and use it in the right way, in order to make informed business decisions. This is where we come in. We offer comprehensive training to help you get started, understand best practices for analysis and troubleshooting.

How should it be done?

How should it be done?

At upriseUP, transparency and clarity with our training is key. Our Analytics Training package is designed around the Google Analytics interface, the terminology used and the different reports contained within it. With the large amount of data recorded by Analytics, we will show you the best ways to extract and present the useful information in a way that can be easily understood.

 

Our hands-on training goes through working examples within your account, focusing on how to analyse the data and (if needed) make the changes to your account to ensure data integrity.

 

The training covers:

At upriseUP, transparency and clarity with our training is key. Our Analytics Training package is designed around the Google Analytics interface, the terminology used and the different reports contained within it. With the large amount of data recorded by Analytics, we will show you the best ways to extract and present the useful information in a way that can be easily understood.

Our hands-on training goes through working examples within your account, focusing on how to analyse the data and (if needed) make the changes to your account to ensure data integrity.

 

The training covers:

setup

Account set up to ensure accurate reporting and data integrity.

setup

Account set up to ensure accurate reporting and data integrity.

user types

Understanding your audiences.

user types

Understanding your audiences.

know your data

Knowing how to find out what is driving your best traffic.

know your data

Knowing how to find out what is driving your best traffic.

know your audience

Understanding how various user types are using your site.

know your audience

Understanding how various user types are using your site.

set up conv

How to set up and record conversions.

set up conv

How to set up and record conversions.

We also explain the technology behind the Analytics system, how the necessary code is implemented and how the data is recorded. By doing so, we allow you to take ownership of your account and setup the relevant goals, filters and reports to showcase your data.

 

After our training, you will be comfortable accessing most reports within Analytics, and confident in manipulating the interface to display the required data.

 

By coupling the Analytics Training with a period of Analytics consultancy, upriseUP will be able to support you in the following weeks and help steer your digital marketing strategy. We will:

We also explain the technology behind the Analytics system, how the necessary code is implemented and how the data is recorded. By doing so, we allow you to take ownership of your account and setup the relevant goals, filters and reports to showcase your data.

 

After our training, you will be comfortable accessing most reports within Analytics, and confident in manipulating the interface to display the required data.

 

By coupling the Analytics Training with a period of Analytics consultancy, upriseUP will be able to support you in the following weeks and help steer your digital marketing strategy. We will:

checklist

Review the setup of all aspects of your Analytics account against best practice, with the aim of improving the accuracy of the recorded data, and implementing these changes if necessary.

checklist

Review the setup of all aspects of your Analytics account against best practice, with the aim of improving the accuracy of the recorded data, and implementing these changes if necessary.

code

Check how the tracking code is implemented, how the account is structured, and if all necessary conversions are working correctly, which will help improve the accuracy of the recorded data.

code

Check how the tracking code is implemented, how the account is structured, and if all necessary conversions are working correctly, which will help improve the accuracy of the recorded data.

conversions3

We will also review the recorded data for any significant trends, and suggest changes to your site based on our findings which should increase your site’s performance.

conversions3

We will also review the recorded data for any significant trends, and suggest changes to your site based on our findings which should increase your site’s performance.

Why us?

Why us?

know your data

We always start with the data. Analytics is the main tool for doing this. We are digital marketing enthusiasts and love demonstrating how we can make digital marketing accountable and as such, continuously improve performance.

know your data

We always start with the data. Analytics is the main tool for doing this. We are digital marketing enthusiasts and love demonstrating how we can make digital marketing accountable and as such, continuously improve performance.

training

We have a well-developed and finely honed training programme and our courses can be tailored to big groups or to individuals.

training

We have a well-developed and finely honed training programme and our courses can be tailored to big groups or to individuals.

What Next?


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