We often recommend Google Tag Manager as an important component of effective Analytics setup. It is an exceptionally versatile tool which facilitates complex Analytics code, without needing to make alterations to the site.
Tag Manager requires just one code on the site which is repeated across all pages. This code points web activity to the Tag Manager cloud, where a host of more complex tags can be generated and edited.
Web editors, communications officers, marketers and agencies can then manage tracking tags (and others) through the Tag Manager interface, rather than needing to integrate them with the code on the website.
This saves a significant amount of time (and expense) in not needing to commission code from developers. And with simple tags, commands can be generated that would otherwise take some pretty complex code.
Tag Manager empowers marketing online. It removes the barriers to generating useful data and affords web editors and marketers a huge amount of control over their data.
And upriseUP can help you with that. We can implement Tag Manager, set Tag Manager up, develop the tags you need, audit your existing setup and provide Google tag manager training. We can also ensure it runs seamlessly with Google Analytics to ensure that you have access to the data you need to make continued improvements to your website and digital marketing strategy.
We’d love to find out how we can help you. Please let us know if there is anything we can do.