Simply put, automated marketing is the process of, well, automating your marketing! The idea behind it is to capture leads, and then provide useful content to engage with them and keep them coming back for more. This would usually be very time consuming on a case by case basis, and automated marketing helps by streamlining the process.
By providing content relevant for users it is possible to attract, convert, engage and delight customers, not just keeping them connected with your brand or company but also guiding them further down your sales or engagement funnel to the next stage.
HubSpot’s Inbound Automated Marketing Methodology
This helps you to better understand your prospective lead, nurture them, and allows you to see if they’re the right fit for your business.
Software such as HubSpot provides an integrated view of all your channels, markets, customers and leads, and allows you to manage them all in one place. It can also be integrated with other platforms such as AdWords, Survey Monkey, WordPress and Eventbrite to unify even more data.
As a HubSpot certified partner, we undertake the overall management of clients’ HubSpot portals and Customer Relationship Management system (CRM). We also help manage and create new content strategies.
The main services we provide within HubSpot are:
Creating and developing your ideal customer profile, from their age, income, hobbies and employment, to their likes and dislikes. By understanding who you want to attract, you can better identify if a potential customer is the right fit for you.
Content is what keeps people engaged. It’s what keeps them coming back for more and, more importantly, it’s what keeps them in touch with your brand. We’ll help optimise your existing content and help you create new content strategies and offerings, such as eBooks, whitepapers, infographics and more. We’ll then weave these into your workflows to ensure they are getting maximum exposure.
Great content offers are useless if nobody is able to get them! We help to set up custom landing pages promoting your offering in the best possible way, all whilst ensuring that they are optimised to bring in the most calls to action (CTAs).
Having lots of content is great, but it can quickly become a time sink trying to promote each different offer to the relevant audience. Work flows take all this hard work and automate it into one simple process that requires no additional input. For example, if someone downloads one of your eBooks you can have a thank you email sent automatically after 2 days with a feedback survey. A relevant content offer could be sent a week after that. By creating certain criteria, you can specify exactly who receives the content they’re after, exactly when they want it, and help guide them further down your sales or engagement funnel.
Through the HubSpot portal we can compose new tweets, posts, and articles, all whilst being able to monitor all social media streams in one place. We can also create custom feeds to search all of your social media platforms for relevant posts and engagement opportunities.
If you would like to know more about HubSpot, you can find information on their website here.
If you would like to know more about how we could help you with your automated marketing, please get in touch, we’d love to hear from you.