Google Ad Grants

Google Grants For Charities


For most charities the Google Ad Grants programme represents the lowest hanging fruit. Irrespective of organisation size, Ad Grants offers charities $10,000 value in google Adwords, which increases to $40,000 once accounts are effectively optimised and tracking visitors effectively.

upriseUP are a leading agency at developing Google grants, which operate slightly differently to standard search campaigns and need a different set of strategies and tactics as a result. All of the accounts we manage have maximised on the account spend needed to be eligible for the $40,000 Grantspro. We’ve never promised that we could, but we’ve never failed to do so!

Adwords Grants

Effective optimisation can deliver substantial results, immediately. For most charities the practical implications of the basic $10,000 grant are an additional 350+ daily users, targeted by their search activity – exactly who the charity is looking to attract: potential beneficiaries, donors, campaigners, job applicants, or people looking for a charity to support by taking on a physical challenge.

The size of a charity makes no difference. Consequently, Google AdWords makes up over 90% of traffic for some of our smaller clients.

To find out more about the Ad Grants programme please give us a call. We’re passionate about helping charities make the most from this programme.

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Ad Grants account that have been active and meeting the required standards for 6 month can then apply to upgrade to the $40,000 per month Grantspro programme. In order to apply for the increased in-kind advertising spend you will need to match Google’s eligibility requirements which include effectively tracking meaningful conversions, hitting the budget cap and having the account in good standing.

If you have an existing Ad Grant account then we would love to talk to you about the best way to maximise on your traffic in order to receive the Grantspro account – and then use that to it’s full potential.

Or, if you have an existing Grantspro account and would like to discuss with us about how to make the most of it, then please do get in touch, we can definitely help!

Google Ad Grant Compliance Checker


Google have recently made major policy changes to their Ad Grant programme, where a number of new performance criteria now need to be met – failure to meet these criteria can result in account suspension. As we know how vital the Ad Grants programme is to charities and non-profits, we’ve created a compliance checker tool to help show you where your account stands and where you may need to make improvements.

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We have been incredibly pleased with upriseUP’s work and the results the team has achieved. Within weeks we were given the increased $40,000 grant from Google, so with more to spend, our results went up… Everyone we’ve worked with at upriseUP is incredibly helpful, and is always willing to chat and take time to work through our aims


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