What are the benefits?

It’s important to understand your customers’ needs motivations and goals to deliver a great digital strategy. You need to understand the commercial and competitive environment in which you are operating and how well your own marketing is currently performing.

It can be difficult to do this yourself objectively and in sufficient detail. We’d love to bring our specialist strategic consulting skills and digital marketing expertise to help you drive ROI and increase your KPIs..

How it should be done?

Our strategy and consulting teams work seemlessly with our implementation engineers to devise a practical effective strategy.

We have developed an 8 stage strategic process for creating digital marketing success. This includes investigating your current situation, understanding your objectives, identifying your target audience, understanding what return you will get from your investment, knowing what needs to be measured and developing a practical plan to help you get the results you need.

Good websites are at the heart of a digital marketing strategy. We start by analysing the motivations and needs of your ideal customers and other audiences.

From there we assess how easy it is for them to find their way around your site, to meet their needs at every stage of their buying journey.

This includes:

Buying Personas

A buyer persona is a representation of your ideal customer. It describes why your website is relevant to their needs, the ‘trigger’ that causes them to look for your website, and the outcome they expect from their visit.

User Experience (UX) Audit

A user experience audit explores how easy it is for people to find their way around your website to meet their needs or solve a problem. Our user experience consultancy will help your site engage better with visitors, increasing conversions and driving more traffic. We’ll advise on best practice, competitors and usability.

Conversion Rate Optimisation

Conversion rate optimisation (CRO) is about improving the way people are guided to the main action you want them to take on your site. Our first step is to audit where the main issues are and recommend what should be done next to improve them.

We know that good conversion rates come from when people are offered simple paths, clear messages and a compelling reason to take action. We will optimise your site to ensure that your visitors complete that specific action (conversion).

Channel Analysis and Behaviour

We examine all the ways in which people have found your site to help devise a truly effective digital strategy.

We’ll take a deep dive into all your paid and organic visits from search and social media, as well as referrals from other websites, visits from email and ‘direct’ visits from people who already know you.

We’ll analyse how each channel has performed and how they’ve interacted with each other. We’ll examine how people have used different devices and the importance of them for each channel.

Why us?

Our rigorous discovery process if is finely tuned to uncover opportunities which will actually make a difference to your organisation.

Our experienced consultants, strategists, technologists and marketeers put your customer at the heart of everything we do. We focus on their needs to ensure engaging, valuable and enjoyable online experiences.

We’ll help you create an effective digital strategy to propel you into your next stage of growth. Rooted in your organisation landscape and objectives, powered by our strategic thinking and digital know-how.