Digital Marketing Training & Workshops

Digital Consultancy Icon

Our training programmes help you interrogate and understand your website and the data it produces. We also offer workshops for a more hands-on experience.

Digital Marketing Training & Workshops

Digital Consultancy Icon

Our training programmes help you interrogate and understand your website and the data it produces. We also offer workshops for a more hands-on experience.

What are the benefits?

At upriseUP we have well-developed and finely honed training programmes, which can be tailored to suit big groups or individuals. We get to know your personal level of understanding to ensure everything we cover is useful to you, whether you’re a beginner or seeking a more advanced knowledge.

Man lifting giant magnifying glass with a hook
Man lifting giant magnifying glass with a hook

What are the benefits?

At upriseUP we have well-developed and finely honed training programmes, which can be tailored to suit big groups or individuals. We get to know your personal level of understanding to ensure everything we cover is useful to you, whether you’re a beginner or seeking a more advanced knowledge.

Our training

Analytics

Data is critical to help inform your digital marketing strategy. Many companies are using Analytics, but often employees are either intimidated by the large amount of data available or are even unaware it exists! Google Analytics can be used to review the performance of your website and your online campaigns by tracking user behaviour.

 

For us it’s important that our clients have a good understanding of the performance of digital campaigns as it helps us work better together. Our training helps clients gain that understanding.

Course Contents

Our Analytics Training package is designed around the Google Analytics interface, terminology used and the different reports contained within it. With the large amount of data recorded by Analytics, we will show you the best ways to extract and present the useful information in a way that can be easily understood.

 

Our hands-on training goes through working examples within your account, focusing on how to analyse the data and (if needed) make the changes to your account to ensure data integrity.

 

The training covers:

purple list

Account set up to ensure accurate reporting and data integrity.

influencers

Understanding your audiences.

qualitative research

Knowing how to find out what is driving your best traffic.

purple audience

Understanding how various user types are using your site.

purple graph

How to set up and record conversions.

SEO

Our SEO training is designed to give you a better understanding of how Google and your website work. We find possessing an understanding of SEO helps clients see the ‘why’ behind our recommendations and puts us on the same page.

Course Contents

We offer general SEO training, looking at all areas of SEO, from technical to content. With training available for beginners through to a more advanced level, topics covered include:

purple audience

Understanding your requirements and audiences.

discovery

Keyword research to identify terms you should focus on.

ux

Creating content that considers the E.A.T factors (Expertise, Authority and Trust).

purple channels

Understand how search engines crawl and index pages.

As a follow up to our SEO Audits, we offer a combination of our general SEO training, which helps to set the context, with an Action Plan Workshop.

 

This is to:

 

Help identify key changes that need to be done to clients’ websites.

Ensure that all parties are clear about next steps and how they can complete their tasks.

 

We like to think that our training is as fun and informative for our audiences as it is for us. If you think that we could help your organisation, or would just like to talk through options, please do get in touch, we’d love to hear from you.

What next?

Or…

Get In Touch

Get In Touch Envelope Icon

Get In Touch Envelope Icon

Partners

Contact Us