UX Consultancy

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Once we’ve understood the needs and motivations of your target audiences (by developing buyer personas) we’ll go on to assess how easy it is for them to find their way around your website.

 

Our user experience (UX) consultancy will help your site engage better with visitors, increasing conversions and driving more traffic. We’ll advise on best practice, competitors and usability.

UX Consultancy

Digital Consultancy Icon

Once we’ve understood the needs and motivations of your target audiences (by developing buyer personas) we’ll go on to assess how easy it is for them to find their way around your website.

 

Our user experience (UX) consultancy will help your site engage better with visitors, increasing conversions and driving more traffic. We’ll advise on best practice, competitors and usability.

What are the benefits?

Have you ever arrived at a website from Google and it’s difficult to know what you should do next? You have to stop and think, and figure things out by trial and error. If you’re lucky you’ll find what you want. It’s more likely you’ll just go to a competitor’s website. That’s a bad user experience and people don’t tolerate it.

 

Good usability by contrast, means you can find what you need without effort. All your questions are answered and the website feels really helpful. The chances are you’ll remember the brand when you’re ready to make a purchase (or a sales enquiry, or a charitable donation). In short, good usability means more sales.

Man lifting giant magnifying glass with a hook
Man lifting giant magnifying glass with a hook

What are the benefits?

Have you ever arrived at a website from Google and it’s difficult to know what you should do next? You have to stop and think, and figure things out by trial and error. If you’re lucky you’ll find what you want. It’s more likely you’ll just go to a competitor’s website. That’s a bad user experience and people don’t tolerate it.

 

Good usability by contrast, means you can find what you need without effort. All your questions are answered and the website feels really helpful. The chances are you’ll remember the brand when you’re ready to make a purchase (or a sales enquiry, or a charitable donation). In short, good usability means more sales.

How should it be done?

How should it be done?

persona

It all starts with the buyer personas. Once we know your persona’s triggers and goals, we’ll do a series of expert reviews: taking journeys through your website in their shoes. We’ll use desktop computers, tablets and mobile devices as appropriate. And we’ll take a look at your competition to see how you stack up against them.

persona

It all starts with the buyer personas. Once we know your persona’s triggers and goals, we’ll do a series of expert reviews: taking journeys through your website in their shoes. We’ll use desktop computers, tablets and mobile devices as appropriate. And we’ll take a look at your competition to see how you stack up against them.

qualitative research

This qualitative research is incredibly powerful, and even more so when backed up by data. We’ll use Google Analytics and other quantitative tools to establish where your website’s main pinch-points are and where people are leaving.

qualitative research

This qualitative research is incredibly powerful, and even more so when backed up by data. We’ll use Google Analytics and other quantitative tools to establish where your website’s main pinch-points are and where people are leaving.

accessibility

We’ll also examine your website’s Accessibility – its suitability and usability for people with disabilities.

accessibility

We’ll also examine your website’s Accessibility – its suitability and usability for people with disabilities.

influencers

We’ll bring all our findings together into an actionable project plan including quick-wins and an impact assessment. We’ll work closely with your creative and technical team to establish which recommendations are quick and easy to implement, and which ones will take more time and budget

influencers

We’ll bring all our findings together into an actionable project plan including quick-wins and an impact assessment. We’ll work closely with your creative and technical team to establish which recommendations are quick and easy to implement, and which ones will take more time and budget

cro

It’s likely that we’ll recommend some Conversion Rate Optimisation – where we apply a more quantitative approach to improving specific blockages and issues on your site. More on that here.

cro

It’s likely that we’ll recommend some Conversion Rate Optimisation – where we apply a more quantitative approach to improving specific blockages and issues on your site. More on that here.

Why us?

Why us?

ux

It’s easy to make usability expensive bringing  in specialist labs and recruit highly specialised resources. We come at it from a practical digital marketing context: focusing on the paths through a website that really matter and using our buyer personas to map journeys along those paths.

ux

It’s easy to make usability expensive bringing in specialist labs and recruit highly specialised resources. We come at it from a practical digital marketing context: focusing on the paths through a website that really matter and using our buyer personas to map journeys along those paths.

ux 3

We understand user experience from a technical, psychology (persuasion and cognitive bias), design point of view. These 3 are really distinct disciplines which will help deliver better user experiences.

ux 3

We understand user experience from a technical, psychology (persuasion and cognitive bias), design point of view. These 3 are really distinct disciplines which will help deliver better user experiences.

What next?

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