Online banner advertising can be used as a broadcast medium to increase awareness and to reach tightly targeted groups. We find it can be most effective when used to retarget users who have already visited your website, aiming to push them further down the funnel towards making that a purchase, a donation or taking another action.
The Google Display Network reaches 90% of the internet and offers has powerful targeting including:
Contextual – keywords, topics, placements
Affinity and in-market audiences
Here at upriseUP we are results driven and ensure all activity is designed to achieve our clients’ KPIs and desired conversions be they awareness, donations, event signs up, purchases. We are also careful to exclude [restricted] categories and specific placements.
We can quickly create responsive web banner ads in Google that run alongside or instead of our clients’ own web banners. Another service we offer is to create a suite of animated and non-animated web banner designs.
For larger scale campaigns we also offer programmatic bidding.