Programmatic Campaigns

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Programmatic advertising is really powerful and it keeps getting better.

 

In simple terms, programmatic users machines to buy ads, making it more efficient and cheaper!

Programmatic Advertising

Display Icon

Programmatic advertising is really powerful and it keeps getting better.

 

In simple terms, programmatic uses machines to buy ads, making it more efficient and cheaper!

What are the benefits?

Programmatic is able to build awareness across audiences similar to display activity but the magic of programmatic is in its machine learning.

 

This means that its focus is on audiences likely to convert which over time means it can be a really effective mechanism for achieving a better return on investment.

 

As digital marketing has become more integrated into ‘real life’ through smart TVs, iPads and smart billboards, Programmatic marketing allows an advertiser to bid in real-time across multiple channels, using multiple media, based on the data to deliver the best result.

What are the benefits?

Programmatic is able to build awareness across audiences similar to display activity but the magic of programmatic is in its machine learning.

 

This means that its focus is on audiences likely to convert which over time means it can be a really effective mechanism for achieving a better return on investment.

 

As digital marketing has become more integrated into ‘real life’ through smart TVs, iPads and smart billboards, Programmatic marketing allows an advertiser to bid in real-time across multiple channels, using multiple media, based on the data to deliver the best result.

How should it be done?

Programmatic works best when the information it provides is transparent and when its actions are guided by a data scientist.

How should it be done?

 

Programmatic works best when the information it provides is transparent and when its actions are guided by a data scientist.

objectives 2

We take the time to fully understand your KPIs to work out how programmatic activity can achieve your objectives.

objectives 2

We take the time to fully understand your KPIs to work out how programmatic activity can achieve your objectives.

handshake

Many of the existing programme suppliers operate like a blackbox and keep the data to themselves. We carefully select partners who are transparent which allows us to push the activity further.

handshake

Many of the existing programme suppliers operate like a blackbox and keep the data to themselves. We carefully select partners who are transparent which allows us to push the activity further.

machine

There needs to be a human AI relationship especially at the beginning where our careful guidance will save machines months of taking time to build up enough data to start targeting audiences effectively.

machine

There needs to be a human AI relationship especially at the beginning where our careful guidance will save machines months of taking time to build up enough data to start targeting audiences effectively.

Why us?

Why us?

mathmaetiticnas

Our Mathematicians and Data scientists have the skills to properly hone the targeting delivered by programmatic channels.

mathmaetiticnas

Our Mathematicians and Data scientists have the skills to properly hone the targeting delivered by programmatic channels.

perfo

We analyse user interests, behaviour, location, demographics and use the power of the data to transform your advertising returns.

perfo

We analyse user interests, behaviour, location, demographics and use the power of the data to transform your advertising returns.

inc

Our recent Crisis at Christmas Campaign using programmatic showed an increase in donation revenue after costs of 138% 2017 vs 2018.

inc

Our recent Crisis at Christmas Campaign using programmatic showed an increase in donation revenue after costs of 138% 2017 vs 2018.

Crisis UK

The team at upriseUP have worked with us on multiple different digital campaigns, helping us to evolve our digital marketing performance and capabilities. A highlight has been the contribution to a record Christmas fundraising campaign through display and social where Crisis attained it’s highest ever amount of online donations. It’s always a pleasure to work with upriseUP who do their upmost to provide a professional, proactive, diligent service

Crisis

 

The team at upriseUP have worked with us on multiple different digital campaigns, helping us to evolve our digital marketing performance and capabilities. A highlight has been the contribution to a record Christmas fundraising campaign through display and social where Crisis attained it’s highest ever amount of online donations. It’s always a pleasure to work with upriseUP who do their upmost to provide a professional, proactive, diligent service

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