Social Media Advertising

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Are you looking to increase brand awareness, target specific audiences or increase conversions?

 

We develop and manage targeted social media campaigns to help you fully engage with your key audiences.

Social Media Advertising

Display Icon

Are you looking to increase brand awareness, target specific audiences or increase conversions?

 

We develop and manage targeted social media campaigns to help you fully engage with your key audiences.

What are the benefits?

The ability social media has to differentiate between specific audiences, down to their demographics, interests, profession or even certain behavioural patterns is extremely powerful.

 

It also provides plenty of opportunity to target those audiences in a range of engaging ways too, enabling you to boost your brand awareness, traffic and conversions.

Why Do You Need It?

The ability social media has to differentiate between specific audiences, down to their demographics, interests, profession or even certain behavioural patterns is extremely powerful.

 

It also provides plenty of opportunity to target those audiences in a range of engaging ways too, enabling you to boost your brand awareness, traffic and conversions.

How should it be done?

For us, social media is an important part of online advertising as it enables you to pinpoint precise audiences and market to them in creative ways.

 

Our approach includes:

How should it be done?

 

For us, social media is an important part of online advertising as it enables you to pinpoint precise audiences and market to them in creative ways.

 

Our approach includes:

objective

Understanding your business objectives to ensure that the right ad solution is chosen.

objective

Understanding your business objectives to ensure that the right ad solution is chosen.

audience objectives

Exploring the different audiences that are relevant to your business and building campaigns around these specific users.

audience objectives

Exploring the different audiences that are relevant to your business and building campaigns around these specific users.

perfo

Continuously refining our audiences and ads by reviewing performance throughout.

perfo

Continuously refining our audiences and ads by reviewing performance throughout.

audience granularity.svg

Increasing audience granularity by segmenting multiple targeting parameters over one another e.g. different interests, job titles or specific page visits.

audience granularity.svg

Increasing audience granularity by segmenting multiple targeting parameters over one another e.g. different interests, job titles or specific page visits.

lookalike aud

Utilising look-a-like audiences to help extend reach whilst limiting audience saturation.

lookalike aud

Utilising look-a-like audiences to help extend reach whilst limiting audience saturation.

split test

Adopting complex split testing such as image, headline and ad copy by audience.

split test

Adopting complex split testing such as image, headline and ad copy by audience.

tracking

Ensuring effective tracking is in place from implementing the Facebook pixel itself, through to making sure that clicks and those important conversions are recording.

tracking

Ensuring effective tracking is in place from implementing the Facebook pixel itself, through to making sure that clicks and those important conversions are recording.

Why us?

Why We Are Good At It

test 2

Social media technology is constantly changing, and we always stay ahead of the curve. We constantly test new features such as using dynamic creative ad sets, instant experiences & smart bidding strategies.

test 2

Social media technology is constantly changing, and we always stay ahead of the curve. We constantly test new features such as using dynamic creative ad sets, instant experiences & smart bidding strategies.

award

Our recent campaign for Crisis on Facebook campaign resulted in a 138% increase in donation revenue after costs 2018 vs 2017. We were recently shortlisted for the Individual Giving Campaign of the year with Crisis at the Institute of Fundraising Awards 2019.

award

Our recent campaign for Crisis on Facebook campaign resulted in a 138% increase in donation revenue after costs 2018 vs 2017. We were recently shortlisted for the Individual Giving Campaign of the year with Crisis at the Institute of Fundraising Awards 2019.

inc

Our social media strategy will lead to increased awareness and traffic overall, insightful learnings, and higher conversion rates.

inc

Our social media strategy will lead to increased awareness and traffic overall, insightful learnings, and higher conversion rates.

Crisis UK

The team at upriseUP have worked with us on multiple different digital campaigns, helping us to evolve our digital marketing performance and capabilities. A highlight has been the contribution to a record Christmas fundraising campaign through display and social where Crisis attained it’s highest ever amount of online donations. It’s always a pleasure to work with upriseUP who do their upmost to provide a professional, proactive, diligent service.

What Next?


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