Connecting with your customers through visual content.
Video Advertising
Connecting with your customers through visual content.
What are the benefits?
Online video advertising is by far the fastest growing content medium, it is excellent at boosting awareness and plays a significant role in influencing purchase behaviour and driving actions.
A third of the time people spend online is dedicated to watching videos and 90% of customers believe videos help them make purchasing decisions.
Why Do You Need It?
Online video advertising is by far the fastest growing content medium, it is excellent at boosting awareness and plays a significant role in influencing purchase behaviour and driving actions.
A third of the time people spend online is dedicated to watching videos and 90% of customers believe videos help them make purchasing decisions.
How should it be done?
How should it be done?
At upriseUP we are a results driven agency. By harnessing the power of video remarketing, we can drive prospective customers further down the funnel and/or increase awareness of new products. By using contextual targeting we can reach sizeable new audiences.
In TrueView in-stream video campaigns, where ads appear before a chosen video on You Tube or the Google Display Network, an advertiser only pays when a viewer watches 30 seconds of their video (or the entire duration if it’s shorter than 30 seconds) so cost per view can be incredibly attractive. Digital video advertising is also very effective in social media advertising.
We can make effective use of video with:
We can make effective use of video with:
- Google TrueView ads
Targeting options include but are not limited to:
- Remarketing
- Contextual targeting
- Demographic targeting
Why us?
Why us?
We always apply our effective audience targeting techniques to your campaigns.
We always apply our effective audience targeting techniques to your campaigns.
We go beyond the 10 second ad, employing techniques such as retargeting and sequential advertising to maximise on impact.
We go beyond the 10 second ad, employing techniques such as retargeting and sequential advertising to maximise on impact.
It’s important to realise the role of storytelling in video and we work with clients and creative teams to help enable media channels to be part of that message.
We continue with our own rigorous processes of analysing outcome and making changes to the videos used, or where we place them.
We continue with our own rigorous processes of analysing outcome and making changes to the videos used, or where we place them.
And we constantly monitor new platforms and technologies, that help keep our campaigns vibrant and give our clients ‘first mover’ advantage.
And we constantly monitor new platforms and technologies, that help keep our campaigns vibrant and give our clients ‘first mover’ advantage.
