Google Shopping ads are fantastic tools for all advertisers, turning the world’s largest search engine into their own (online) shop window.
Shopping ads allow pictures of products to be seen, along with prices and other details too. They now have a regular position at the top of search screens and, due to the additional features they offer, they act like something of a magnet for consumer traffic.
Also, thanks to shopping ads still being comparatively new and somewhat more technical than standard search ads, there is significantly less competition, all of which increases the profit margin even further!
upriseUP find these Product Listed Ads (PLAs) to be fantastically effective, and by adding these to clients’ campaign we have delivered improved Return On Investment (ROI) time and time again.
One of the most important factors in shopping ads is being price competitive. As part of our management, we will review competitor pricing and work with our clients to ensure we are promoting products which are price competitive.
By using a bid structure based on user intent, we are able to use a higher bid for products, where the user has shown a higher intent to purchase.
Google Shopping does not allow you to specifically select the keywords you want to trigger your ads. This means that having a tight control over the search terms you are showing for is vital to ensure that you are not only showing for relevant products, but also optimising the bids for those search terms.
The Data feed is the source of information which Google uses to trigger your Shopping Ad in the Google Auction. Without the right keywords in the right places, your Ads will not show for your priority keywords. Upriseup’s expertise in optimising a Data feed will ensure that your ads show at the right time and for the right search terms.
At the heart of shopping ads is the merchant centre, this is where details of the various products need to be uploaded and managed through feeds. We are able to help clients audit their existing feeds as well as update, develop and manage feeds to ensure that they are effectively optimised, accurate and give the most exposure for our clients.
If you are already running shopping ads and would like us to take a look – or if you would like to discuss how these ads can add to your digital strategy, please let us know. Honestly, Shopping Ads our one of our absolutely favourite things and we love to talk about them!