What are the benefits?

Paid search is the fastest way to achieve success from search engines. As such it is regularly the ‘lowest hanging fruit’ available making paid search an essential part of your marketing strategy.

How should it be done?

The management of a successful Paid Search campaign is complex with so many moving pieces and it’s vital to focus on the traffic that is going to convert. That’s where we can help you. We scrutinise many factors and continually test and tweak to increase your conversion rate. We are always looking for the incremental gains which can amount to something quite powerful.

Understanding

We immerse ourselves in your business to understand your objectives

Analytics

We will ensure your Analytics is set up correctly so that all activity is trackable and that conversions are reporting. This is absolutely crucial in order to optimise your campaigns and ensure the best possible ROI

Structure

We’ll run focused campaigns for you, optimised into niche ad groups with pinpoint targeting to cut through the competition at minimal cost

Keyword Development

We make sure  we capture the traffic we want and filter out the traffic we don’t – all by our exhaustive development of multiple keyword variants

Bid Management

By scrutinising conversions, we can assess the individual value of clicks on each and every keyword and identify the variables that impact that value.

Market Opportunities

We have the tools enabling us to develop a clear picture of every search market we enter. This includes seasonal time factors, timings, regional variants and competition. From here we are quickly able to establish the real opportunities for you.

Split Testing and Ad Text

It’s important that you test to help improve results. We carefully craft ads to attract the eye, answer user’s queries and point them to your site. All in less than 100 characters. Easy.

Why us?

We are experts in this area and have the technical know-how to deliver incredibly successful campaigns. You will see immediate results and a significant improvement on any previous campaigns

Our strategy is simple

• To drive qualified leads to your site

• To increase your conversions

resulting in a considerable return on investment through our process of continued improvement.

Technology and user habits online are constantly evolving, and we are constantly evolving with it. We are always looking for new opportunities to help you improve performance.

Diabetes UK

“The team at upriseUP are great at what they do. They are my go to for in depth knowledge of PPC, I know I can trust them to give me honest advice about what is going to work and what isn’t. They have done a brilliant job of developing our PPC campaigns to boost traffic and conversion on our website. And they are easy to work with, which really makes a difference.”

Rachel Peck – Digital Marketing Manager

If you are a charity, it is likely that you will be eligible for the Google Ad Grants programme, where Google offers charities $10,000 value in Google Ads irrespective of organisation size. We are experts at developing Google Ad Grants and specialise in extracting the maximum value.