Understanding: Developing a full knowledge of the campaign is key, including the objectives and the audience.
Market opportunities: We have the tools, the time and the interest to develop a clear picture of each search market we enter. This includes: seasonal factors, timings, regional variants and competition. From here we are quickly able to establish where the opportunities are and to exploit these on behalf of our clients.
Structure: Focused campaigns optimised into niche ad groups with pinpoint targeting to cut through the competition at minimal cost. It all starts with the account structure.
Keyword development: Exhaustive development of the multiple keywords variants to make sure that we capture the traffic we want, and filter out that which we don’t.
Ad text: Precision crafted ads to attract the eye, answer user’s queries, and point them to your site. All in less than 100 characters. Easy.
Split testing: Also known as A/B testing. Every organisation’s audiences are different and we tenaciously test what works and use that to attract more users likely to convert.
Analytics: Setting up Analytics to ensure that all activity is trackable and that conversions are reporting. This is absolutely crucial in order to optimise campaigns and ensure the best possible ROI.