Developing a full knowledge of the campaign is key, including the objectives and the audience.
We have the tools, the time and the interest to develop a clear picture of each search market we enter. This includes seasonal factors, timings, regional variants, and competition. From here we are quickly able to establish where the opportunities are and to exploit these on behalf of our clients.
Focused campaigns optimised into niche ad groups with pinpoint targeting to cut through the competition at minimal cost. It all starts with the account structure.
Exhaustive development of the multiple keywords variants to make sure that we capture the traffic we want, and filter out that which we don’t.
Precision crafted ads to attract the eye, answer user’s queries and point them to your site. All in less than 100 characters. Easy.
Also known as A/B testing. Every organisation’s audiences are different and we tenaciously test what works and use that to attract more users likely to convert.
Setting up Analytics to ensure that all activity is trackable and that conversions are reporting. This is absolutely crucial in order to optimise campaigns and ensure the best possible ROI.