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Paid Search Campaigns

Nothing beats targeting people at the moment they are looking for your service or product – and Paid Search is the most effective way to do this!

Our paid search campaign service will ensure you see the most immediate results you can get from your digital marketing efforts.

Why Paid Search?

Paid search is the foundation of any advertising strategy. Burst campaigns in display have their place, but organisations should ensure that they have continuous search activity all year round as it is this constant activity that will convert and provide a considerable return on investment.


Focusing on traffic that is going to convert is at our core. There are many factors that must be scrutinised, several major strategies to be implemented and a whole host of miniscule tweaks to optimise the account. When implemented together, this activity yields big results.

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Our Approach

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Developing a full knowledge of the campaign is key, including the objectives and the audience.

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Marketing Opportunities

We have the tools, the time and the interest to develop a clear picture of each search market we enter. This includes seasonal factors, timings, regional variants and competition. From here we are quickly able to establish where the opportunities are and to exploit these on behalf of our clients.

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Keyword Development

Exhaustive development of multiple keywords variants to make sure that we capture the traffic we want, and filter out that which we don’t. Focused campaigns optimised with niche ad groups use pinpoint targeting to cut through the competition at minimal cost; it all starts with the account structure.

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Split Testing and Ad Text

Also known as A/B testing. Every organisation’s audiences are different and we tenaciously test what works and use that to attract more users likely to convert. Precision crafted ads attract the eye, answer users’ queries and point them to your site. All in less than 100 characters. Easy

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Get in touch today to see how we can help you

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