Meta Tags for SEO

HTML Tagging


HTML meta tags are the parts of your site that visitors don’t see if they come to your site directly, by typing in your address. However, they will see them if they search for your site on a search engine and, possibly more importantly, search engine crawlers will definitely see them!

In the image on the left you will be able to see three Google search results; each with a title (blue), URL (green) and meta description (grey). The title and meta description are what we would consider ‘Meta Tags’, and what we optimise as part of our standard SEO services.

Other meta content also includes:

H1 Titles:

(also known as Header 1)

Header 1 Titles are visible text on the webpage that you designate as Header 1 in HTML by prefacing the text with <H1>

Image optimisation:

This involves including alt tags in all images and making sure that the image is as small as possible, whilst remaining the on-page size and resolution you want it to.

Search engines take these all into varying consideration when deciding where to rank your page on a results page.

Why Write Meta Content?


When reviewing your site, search engines weight these website meta tags when ranking your page. Our experience is that tagging your meta descriptions for SEO help improve performance significantly. This means that you need to include your principal keywords in as much meta content as you can, whilst maintaining readability and keeping them succinct enough to fit in the results box.

How to Write Great Website Meta Tags


Writing website meta tags is a perpetual balancing act, but one that we have a wealth of experience in negotiating. We ensure that there is no missing or non-optimised meta content that would make it difficult for a search engine to see the full relevance of a page to specific keywords; we collate the most relevant keywords for each of your web pages, combining our keyword research tools and tactical experience to help you rank higher on the results page.


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