Digital PR

Digital PR Icon

Boost your brand’s presence online and improve engagement with your audience with a strategic digital PR campaign.

Digital PR

Digital PR Icon

Boost your brand’s presence online and improve engagement with your audience with a strategic digital PR campaign.

Why Digital PR?

At upriseUP, we do PR differently. We use a mix of classic PR strategy with a more SEO focused approach to deliver campaigns which fit into a fast-paced digital world. We ensure that whilst offering a sharp focus on getting your brand and content seen online, we work on promoting your business with search engine optimisation in mind.

 

This means that we’re able to offer you an optimal digital marketing strategy: high-quality and relevant content, created to improve your search engine rankings and drive relevant traffic to your site.

Man lifting giant magnifying glass with a hook

Why Digital PR?

At upriseUP, we do PR differently. We use a mix of classic PR strategy with a more SEO focused approach to deliver campaigns which fit into a fast-paced digital world. We ensure that whilst offering a sharp focus on getting your brand and content seen online, we work on promoting your business with search engine optimisation in mind.

 

This means that we’re able to offer you an optimal digital marketing strategy: high-quality and relevant content, created to improve your search engine rankings and drive relevant traffic to your site.

What is Digital PR?

Digital PR can be essential in helping to grow your website and increase your presence online. Working closely alongside the SEO team, we use this mix of skillsets to provide seamless collaboration and excellent results. Our Digital PR specialists can help with the marketing of your business by creating focused and well researched stories on topics which we know will be beneficial to your sites ranking. This in turn will help to generate organic backlinks to your site from journalists, bloggers and high-quality websites.

 

We are flexible in our Digital PR strategy and we can tailor a unique campaign to suit your requirements, whether that’s targeted local outreach through press releases, assisting in creating blog content or offering advice on your social media presence.

Audience Identification and SEO Driven Research

We know the benefits that a good Digital PR strategy can bring to your business, especially when it’s built on SEO driven research. Before getting started on your Digital PR campaigns and outreach, we conduct a series of steps to ensure that the work we’re doing will benefit you from a search engine perspective, as well as a marketing one.

 

Through keyword research and competitor analysis, we can identify the content which your audience are already searching for and build an interesting and unique Digital PR campaign around this.

Backlink Building

Backlink building is a vital part of a good SEO campaign and we see this as just as important when it comes to digital PR strategy. Through our digital approach to PR, we can help you to build links and gain exposure from the websites most relevant to you, whether that’s local news sites, bloggers or national publications. We use SEO strategy to analyse competitor backlinks and work out the type of content which you should be creating to generate coverage for your brand.

 

Our Digital PR specialists can create and outreach SEO optimised content to help with your backlink building.

the upriseUP team

Content Creation

As well as press releases, our Digital PR team can offer content creation for your site. It’s essential to have good, relevant content on your site if you want to rank well in search engines and offer appropriate resources to people interested in your business.

 

We’re flexible in the way that we that we work with our clients when it comes to content creation. If you want guidance on topic ideas for your site or press releases, we can offer keyword research and draw up a list of suggested content. If you want your content researched, created and optimised for you, we can offer this service and work with you to create interesting and relevant blog and page content.

 

Our PR team can use a mix of excellent writing and SEO marketing in order to deliver optimised content for your site.

Targeted Media Outreach and Monitoring

A newsworthy story is a good first step, but to become part of a successful Digital PR campaign which will benefit your business, it needs to be followed up with targeted media and influencer outreach and monitoring of link building. At upriseUP, our Digital PR team have a wide catalogue of media contacts across different sectors in the blogging and journalism industries, who we can use to build up a relevant list of outlets to send your release to.

 

This targeted outreach means that the coverage which our Digital PR team can offer you will be specific to your industry and will help to create high quality backlinks to your site.

Social Media Assistance

If you’re interested in marketing your business across social media, our Digital PR team can offer assistance in this. The sharing of content on sites such as Twitter and LinkedIn can be essential in driving more traffic to your site. We can work alongside you to help with your social media strategy. By coordinating your social media schedule and coverage with the creation of press releases and website content, we can deliver a synchronised and targeted Digital PR campaign across all channels.

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