Ongoing SEO Management & Development

SEO is an ongoing process, and therefore it is essential to continually optimise your site.


Ongoing SEO management and development will always achieve the best results when compared to one-off fixes. Since Google and other search engines regularly check sites for technical content and updates, frequently implementing changes will be seen and rewarded accordingly.

Our ongoing SEO management & development service involves us optimising your site and monitoring the effect that various factors are having to your position in the search engine results pages (SERPs). This includes our changes, your competition’s efforts, and Google’s algorithm developments. Our changes are always ethical – we don’t try to deceive search engines as this would never work as a long-term strategy thanks to search engine’s continuous algorithm updates.

We like to work closely with our clients and produce a monthly report to ensure clients are updated with the progress we are making each month. Below are some examples of the type of work we would undertake as part of ongoing development:

Technical Implementation


As new pages and products are added, upriseUP will perform monthly checks on meta tags and more, including the following:


  • Resolving duplicate page titles
  • Resolving duplicate meta descriptions
  • Resolving missing meta descriptions
  • Resolving duplicate H1 titles
  • Fixing broken links
  • Fixing broken backlinks
  • Link detox



Backlink Building


Backlink building is an important process and our service includes:


  • Continued competitor analysis – identifying competitor’s authority links
  • Generate backlinks from reviews, infographics, guest posting etc.
  • Video marketing – offer popular YouTubers a chance to review products
  • Review sites, such as Trust Pilot



  • A quick review of content on site with content volume
  • Reviewing & resolving any content duplication
  • Review of your top 10 landing pages



Internal Linking


Internal linking is vital at passing link equity throughout your site to your priority pages. When we review internal linking we look at the following areas:

  • Identification of top priority pages
  • On page content review for suitable link areas
  • URL mapping – mapping which pages interlink and where link equity is shared.



Monitoring and tracking implementation


We pride ourselves on our results and providing ‘digital marketing that works’, as a result, monitoring and tracking your performance is something we take very seriously. We also like to be as transparent as possible, with all undergoing work being shared through Google Docs so you can see exactly where we’re at.



Monthly reporting


We provide monthly reports to keep you up to date on your current performance. Whilst we do have a standardised reporting template, each report can be tailor-made to include specific data that is valuable to you and your KPIs. Why not check out an example interactive report below: