When trying to rank for keywords, it is important to write great content and get the right kind of backlinks. If, however, the search engines are not efficiently crawling your website, then it is important to invest time in your Technical SEO.
Technical SEO refers to the non-content optimisation aspects of your website. This includes both coding and other technical issues that help search engines better understand the content on your website. If you’re confident in your content strategy but need to improve how Google is reading your website then a Technical SEO check may just be what your website needs.
Producing organic traffic growth and ranking for the keywords you want isn’t as easy as consistently creating great content. We know from experience that having your website in a state where it is crawlable and fully understood by search engines is an essential step in ensuring you’re getting the organic traffic you could be achieving.