Having the right content SEO strategy will make or break the organic performance of your website. There is a reason the old adage of ‘Content is King’ remains true and will always be true. Provide the right content to the right audience with a solution to their problem and you’ll always be in business online.
Our content strategy, powered by the use of Hubspot is designed to build your website as an authority source in your niche. Once you are identified as an authority figure you will improve your organic ranking. Part of the process is writing great content but an even more important part of this is providing a well-rounded solution to the issues your customers / clients would be interested in.
Also, included in our content marketing strategy is the optimisation of the meta tags, which is an easily overlooked part of content optimisation. This includes the optimisation of;
- Title tags
- Compelling meta descriptions
- Content that reads well
- Correct keyword selection and implementation
- Formatting of text and images in the most engaging manner
Providing content that adds value to your end user (whether they are buyers or not) is the quickest way to increasing your organic traffic as you move forwards. Let us provide you with a winning content plan to increase organic traffic.