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Uprise Up shortlisted in The Drum Awards AND Campaign Media Awards 2021

The Drum Digital Advertising Awards Finalist 2021

After an award-winning 2020, we’re pleased to announce that we’ve been shortlisted for three more awards in 2021! We have one nomination in the Campaign Media Awards, and two nominations in The Drum Advertising Awards.

We’re kicking off the year with nominations in:

  • Campaign Media Awards – Charity Category for Crisis at Christmas Campaign 2020
  • The Drum Advertising Awards – Social Purpose Category for Crisis at Christmas Campaign 2020
  • The Drum Advertising Awards – Best Buy Side Team Category for the Uprise Up Paid Media Team

 

 

Our Journey

You don’t need us to tell you that the last 12 months have been difficult. In the face of the coronavirus pandemic, economic uncertainty, and navigating the ramifications of lockdown, we’ve been working harder than ever. Digital marketing had to step up, and so did we.

The Crisis at Christmas campaign is a stellar example of the results that digital marketing can achieve when approached with a creative, data-led attitude. In 2020, we need to be relentless in our pursuit of continuous improvement, to seek out the results that organisations – especially charities like Crisis – need in order to thrive.

We’re particularly proud of the nomination for Best Buy Side Team, for which our Paid Media Team has been nominated. The Paid Media Team at Uprise Up has worked far and beyond what was expected of them during the pandemic, displaying truly heartfelt camaraderie while achieving unbelievable results for our clients. The Paid Media Team was able to pivot seamlessly to working from home and communicating with our clients virtually during the various lockdowns, and we’re immensely proud of them for that.

 

 

Crisis at Christmas Campaign 2020

For Crisis, the coronavirus pandemic meant making significant changes to their usual Christmas offer, such as closing their Crisis Christmas Centres and halting their usual ‘reserve a place’ fundraising proposition.

We worked closely with the team at Catalyst, who led the strategic direction of the campaign, to deliver an omni-channel digital advertising campaign across paid social, paid search, and programmatic advertising. This campaign raised over £6,100,000 in revenue for Crisis, from over 98,000 generous donations – obliterating the target of £1,630,000 from 30,000 donations.

Overall campaign results:

  • 98,096 donations – 533% year on year increase
  • £6,147,056 revenue – 755% year on year increase
  • 10.08 ROAS – 288% year on year increase
  • £6.22 CPA – 65% year on year decrease

The £6,147,056 raised meant that Crisis were able to directly provide support to 2,004 people experiencing homelessness over the Christmas period. The money raised will also make a significant contribution to Crisis’ year-round services, supporting people out of homelessness for good.

 

 

Paid Media Team

The Paid Media Team at Uprise Up are the talent behind several of our most successful campaigns of 2020. This includes the Crisis at Christmas campaign, as well as campaigns for MSI reproductive choices, Diabetes UK, Greenpeace and Sue Ryder (to name just a few).

The outbreak of COVID-19 presented a unique challenge to the fundraising capabilities of charities, with the loss of offline advertising opportunities. The Paid Media Team stepped up to deliver exceptional digital media, for our charity clients in particular.

In light of the pandemic, the team were determined to maintain the exceptional standard of digital campaigns produced in previous years. By pursuing continuous improvement and taking a data-led approach to campaigns, the Paid Media Team didn’t just maintain the standard, but were in fact able to deliver significant growth – both for Uprise Up and for our clients.

Camaraderie between the team was particularly evident over the last 12 months, with weekly Zoom quizzes and video wellbeing check-ins. The close-knit team has managed to maintain their relationship, even welcoming new members of the team who are yet to meet their new colleagues in person.

 

 

Awards

2020 was a year of growth for Uprise Up. The team saw improved revenue, excellent client retention and fantastic results for our clients. We hope to win all of the awards we have been nominated for, but being shortlisted alone is recognition of the fantastic work we’ve achieved and we are very proud.

The Drum Awards winners will be announced on the 25th March at 4pm GMT. For the full list of awards and nominations, visit The Drum Awards website.

The Campaign Media Awards are announced on the 14th and 15th April. The full list of awards and nominations can be viewed on the Campaign Media Awards website.

For regular updates on our agency, why not follow us on Twitter?

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The Drum Awards Winners 2020

The Drum Digital Advertising Awards Europe Winner 2020

We won at the 2020 The Drum Digital Advertising Awards!

There’s no disputing we are in the strangest of times right now, but we received an email in April that cheered us all up greatly. We were delighted to find out that we’d made it to be finalists for not one but two digital advertising awards in The Drum Digital Advertising Awards Europe 2020.

Last week, we found out that we won both awards, officially making upriseUP a multi award-winning digital marketing agency! The categories we were nominated in are Not for Profit and Most Effective Use of Data.

We’re honoured to be recognised by The Drum Digital Advertising Awards, as they value data-driven work that showcases best practices in the current digital landscape. Data is at the core of everything we do at upriseUP; it’s used at every step of a campaign to drive continuous improvement and achieve great results. We’ve operated in charity sector since upriseUP was founded and it’s considered to be one of our specialities. We work with a wide range of charities to ensure their message reaches the right people at the right time.

To win ‘Most Effective Use of Data’ we were up against some industry giants: ITV plc, Wavemaker CS, RAPP UK, Code, Permutive, Infectious Media, Captify and MiQ, Dentsu Aegis Network. Our work on the Charity Benchmark impressed the judges with its innovative thinking, which has helped form a dynamic data community in the charity sector.

 

Not for Profit

On this digital campaign we worked alongside Catalyst, a marketing and advertising agency that specialises in charities and NGOs. Together, our work with UK national charity for homeless people, Crisis, helped increase donations through a targeted digital marketing ‘Crisis at Christmas’ campaign.

 

Crisis facebook ad

 

The campaign successfully cut though the digital noise of the busy Christmas period with upriseUP and Catalyst delivering a multi-channel digital campaign with impressive results. Catalyst provided all creative assets used in the campaign. With these creatives and a combination of paid social and programmatic display advertising, our tactics resulted in over 48,000 donations with a value of over £2,600,000. This is a growth in revenue of 125% from 2018 to 2019; building on the vast improvement already achieved the previous year, since upriseUP took over the digital campaign in 2018.

Through continuous testing of audiences, creatives, placements, formats, images and copy, we achieved significant improvements in performance throughout the campaign. Our testing was a contributing factor to the results we achieved, which included driving cost per acquisition (CPA) down by over two thirds through the duration of the campaign, which enabled Crisis’ budget to go further and help more people.

 

CPA Improvement, 2017 vs 2018 vs 2019

Graph showing improvement in CPA across Paid Social and Programmatic 2017-2019

The campaign resulted in a record Christmas fundraising campaign with Crisis attaining its highest ever amount of online donations.

For more information, you can check out our Crisis Case Study.

 

Most Effective Use of Data

We work with CharityComms, the membership network for communications professionals working in UK charities. This network aims to raise the standards of communications across the third sector and help member charities efficiently use data.

Working on a pro-bono basis over the past two years, upriseUP created The CharityComms Digital Benchmark, a benchmarking tool which has enabled over 70 charities to pool their digital data. This allows them to compare and evaluate the results of their digital activities and compare their marketing efforts to those of other participating charities across the UK. This data is accessible through a dashboard which offers a simple view of complex data.

The Digital Benchmark has helped, and continues to help, charities to:

  • Judge digital success
  • Identify realistic targets for their digital output
  • Identify weaknesses in their marketing efforts
  • Use insightful data to allocate their digital investment
  • Compare their performance to other charities

As a result, over the past two years participant numbers have shot up by 70%, with over 70 charities using the Benchmark. It’s also been rated good or excellent value for money by 84% of participants. Some of the participating charities include Age UK, Barnardos, NSPCC and Shelter. A full list can be found on the CharityComms website.

By pooling all the data from the charities and setting up effective tools to interrogate the data, upriseUP and CharityComms have helped form an enormous data community in the charity sector.

We’re very excited to know we get to don our evening wear for a virtual award ceremony at the end of the month! You can see all the nominees here. A massive congratulations to everyone that was nominated or received an award, there was some tough competition to beat. And a big thank you to everyone who’s worked on either project with us. These awards were team efforts and we’re proud to work with you all.

 

Want to talk?

If you’d like to find out how we can help your organisation with outstanding results we’d love to hear from you so do get in touch. Our MD John has also just written a great blog about marketing during Covid-19.

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Apprentices & Young People Employer Award 2017

Buckinghamshire Business First Awards 2017

The Buckinghamshire Business Awards 2017

 

young people - buckinghamshire business firstWe are delighted to announce we have been chosen as finalists for the Buckinghamshire Business First ‘Apprentices and Young People Employer Award 2017’ sponsored by Buckinghamshire County Council. It’s great to be part of an award that celebrates success and excellence in young people within our local business community. Opportunity and development to young people is really important to us here at Uprise Up, and it’s great to be recognised for this. This is the first time we have entered an award and we are so excited to be in the running!

At the heart of our business is our people. Over the last year we have grown from 6 to 14 active employees, who are predominantly young people.

We have found many benefits of employing young people (under the age of 24), one being they bring a whole new skill set to the table, be it in graphic design or tech level or creative thinking, or ideas to improve processes in house. They also prove to have a good attitude and eagerness to learn and grow and always keen to do well.

 

The main advantages are:
  • The work that we do is new and quickly evolving and there is a shortage of professionals with the right skills. Young people are already digitally literate and they pick everything up exceptionally quickly.
  • Young people have a good level of knowledge of the digital landscape and are often very creative thinkers. We value their strategic input from the start.
  • Young people also often have some digital skills already, including photography, website design, graphic design video, social media. This all helps tremendously with the depth and breadth of the services we deliver.
  • This generation of young people in particular have shown a fantastic attitude. They are motivated, determined, eager to learn and always very positive.
  • Young people are very open minded and receptive to change. As we have developed quickly as a company, there has been rapid change and all of them have adapted perfectly.

 

We are also proactively involved in the education of young people, though offering work placements and voluntary training through Young Enterprise.

In addition, we are starting to work with university’s to offer work placements:

  • We have recently teamed up with Santander Brunel University and are a member of their internship scheme. The Santander Universities SME Internship has been designed to provide students and graduates the opportunity to gain valuable industry experience in their chosen field. The internships are 6 weeks, working full time and can start anytime between February and August 2017– Uprise Up are very excited to be part of this.
  • We are currently part way through an employer application with Manchester Metropolitan University. Once this is complete we will be offering 9 – 12 month placements in a ‘sandwich course’

 

We have a solid internship program and have taken on 5 young people on this scheme within the last 12 months.

young people - meeting

Training and developing young people is at the core of our business. All new joiners have induction training to our systems, software and processes. Then we have a series of internal training programs on a variety of subjects (both at a basic and an advanced level) including:

 

We also have an established process for developing Young People’s skills. Each new starter is placed in a team and the team head (an Account Manager or Director) takes responsibility for that person’s development.

Being both Google and Bing partners, we have priority access to training sessions at both Google and Bing. We find that being able to send staff on trips to these big worldwide brands for training is pivotal in engaging with our staff and maximising their enthusiasm for their work and our product. Also, the training that these companies offer is excellent.

Uprise Up frequently invest in external training so that our young people don’t operate within a bubble at and are very much a part of the wider Digital Marketing Community.

Uprise Up truly believe that these young people are the future of our country. We are thrilled so many of them are interested in Digital Marketing, as this is a big industry and will only continue to grow in the future. We feel very proud to be part of that, and to be able to reach out to the young and offer these great opportunities.

We also recently volunteered to work with Young Enterprise, the UK’s leading charity that empowers young people to harness their personal and business skills. Uprise Up gave Digital Marketing talks and training to students aged 15 – 16 years involved in marketing for their school’s team. We have also agreed with Young Enterprise to run a more involved program of talks in the next academic year (from September 2017).

 

We’re excited to be a part of Buckinghamshire Business First ‘Apprentices and Young People Employer Award 2017’ and thrilled to be announced as one of the finalists. We will keep you posted on our progress!

 

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