How to find Journalist Requests for your Charity
Exploring journalist requests for your charity is a great way to gain coverage and get yourself mentioned in articles on high authority websites. Digital PR may be a channel you are yet to explore, or you are just not in a position to run full scale campaigns. However, by keeping an eye on the news and checking journalist requests on a regular basis, you can find opportunities your charity can utilize.
What is a journalist request?
A journalist request is request from a journalist who is currently writing a story, but needs support from a particular source to provide examples or give an expert opinion. They have found an interesting topic to write about but often want to back it up with comments from a credible source, so their article carries more weight and authority.
As you can imagine, journalists have big networks of different people they have worked with previously. But there are often times where they do not have anyone in these networks they can lean upon, which is where the requests come in.
Where can you find journalist requests?
Journalist requests can be found online via many different sources such as Twitter, Google Alerts and by media inquiry websites. You may find they post to a few of these networks to find the perfect source for their story, so be sure to check as many as possible.
Journalists are extremely active on the social media platform Twitter. This is often their first port of call when looking for a collaborator. Don’t worry if you are panicking that you now need to follow every single journalist under the sun to spot your opportunity. They help us out by using two common hashtags. #JournoRequest and #PRRequest. Follow these hashtags to see all the requests’ journalists being posted, along with more information about what insights they want plus deadlines and contact info. When you find journalists relevant to your charity you can follow them for more updates and opportunities in the future.
HARO, which is, Help A Reporter Out, is a media request service where you get emailed regularly with requests from journalists. You simply go to the website, sign up, select the industries and topics you are interested in and wait for emails to come into your inbox.
This service is free, so is definitely worth signing up for your charity. You receive daily emails, in which you get a breakdown of the media title, what is requested, the deadline and who to contact so you know straight away if it’s something you have time to act on.
Paid for services such as Response Source, Cision and Press Quest are subscription platforms that journalists use to help find that reputable source. We typically use tools such as Cision to find journalists and reporters, but it also has the feature that allows them to pitch to us and if we are a good fit, we can approach with what they need.
Google alerts is a great way of keeping up to date with news and current trends. These are super easy to create in your Google account, you can set up key phrases to track and every time it is mentioned on Google, you can a notification via email. This is useful as journalists may have covered a story but lack an opinion, so it’s a great opportunity for you to contact them and offer expert advice. Great for a reactive PR approach.
Why are journalist requests a good tactic for charities?
Journalists are always looking for expert advice and opinions and being a charity means you have a lot of this information at your fingertips. Digital PR as a whole can eat up a lot of budget, so charities in particular are always more cautious about where and how their marketing budget is spent when it comes to digital PR activity. Pursuing journalist requests offers a more cost-effective entrance to digital PR for charities.
The more reactive style PR, such as responding to journalist requests, uses up less resource with the automated alerts nudging you whenever there is something you could potentially contribute to. It’s a super quick easy win for your charity and something we would highly recommend you set up.
Uprise Up Top Tip for charities considering the reactive PR approach
The key to being successful with the more reactive style approach to PR is to be organised. As a charity, you will have key dates in your diary that you know people will be talking about in the news. So, prior to these, it is worth putting together a few quotes from senior members of the charity and getting them signed off so you can use them in the press whenever. Having a bank of prewritten quotes that are already approved and can just be tweaked is going to save you so much time in the long run.
Want support with your digital PR?
If you wanted to chat further to see how we can further support your Digital PR efforts, then please do drop us an email on firstname.lastname@example.org. We’d love to hear from you.
Share this article: