Optimising For Humans: Why Should SEO and UX Join Forces?
Unpopular opinion: SEO and UX have always overlapped.
That doesn’t mean, though, that these teams don’t have their own specialisations. After all, there’s a reason why these essential acronyms have emerged as prominent players. Providing a seamless process on a website is achievable only when we optimise for humans.
Search Engine Optimization (SEO) and User Experience (UX) might seem like two separate domains, but they’re more intertwined than you might think. In this article, we will explore the intrinsic connection between SEO and UX teams and (hopefully) convince you that they need to work hand-in-hand.
The Synergy of SEO and UX
Both specialisations highlight the importance of users flowing like honey through the website and everything working smoothly. SEO mostly focuses on whether users find websites and content easily, and that it’s relevant to their search intent , whereas UX puts more emphasis on the intuitive actions the user is influenced to take.
Even though the deriving points differ, the actions to make sure all these goals usually come down to the following criteria.
You must know how painful it is to wait for a slow-loading site. It frustrates users and increases bounce rates, which adversely affects SEO rankings. Search engine algorithms consider page speed, making it an essential factor for SEO. This synergy ensures that smooth user experience enhances a site’s visibility in search results.
The most common pitfalls we see on pagespeed include:
- Unoptimised images, not using lazy loading where applicable
- No or minimal caching for static items
- Not using a CDN
One of the biggest culprits of poor page speed performance, SEOs have a love / hate relationship with images. Optimised images are crucial for faster loading times and smoother UX. In addition, they contribute to SEO by providing alt text with relevant keywords.
This dual benefit aligns with both SEO’s need for keyword optimization and UX’s desire for a visually appealing, fast-loading site.
This is not to say that neither SEO nor UX take image optimisation seriously for accessibility. Accessibility features provide a more positive UX, not to mention that it’s an influential factor for ranking as well.
A responsive website design isn’t just a UX necessity; it’s an SEO ranking factor. There are many options you can choose, like responsive design and PWAs (progressive web apps).
As Google prioritises mobile-first indexing, making sure your content renders and provides users with a seamless experience across devices is a priority.
Content is queen in the realm of SEO. But from a UX perspective, high-quality content also means valuable, informative, and engaging content. The user’s journey is greatly enriched with informative content, and it’s equally favoured by search engines. When you marry SEO’s quest for relevant keywords with UX’s pursuit of informative content, you strike a balance that appeals to both humans and algorithms.
We don’t just talk about keywords anymore – it’s all about the search intent now. To appeal to users, we want to integrate keywords strategically, not just for SEO purposes but to enhance the user’s experience. By offering content that matches search intent, a website should ensure that visitors find value and relevance.
There’s always an interesting quarrel between SEO and content teams regarding what high-quality, informative content means. It’s a delicate balance between user needs or entertainment and including the right keywords for SEO. This way, your website serves as a valuable resource for your target audience and search engines alike.
At Uprise Up, we believe the best content is coupled with strong technical SEO implementation and various other strategies. These include the following:
- Taking advantage of rich results
- Incorporating FAQ questions to relevant pages
- Implementing structured data
- Utilising informative anchor texts for internal linking
Information Architecture and User-Friendly Navigation
Miller’s Law, a famous UX principle, suggests that it’s better to divide a huge chunk into smaller pieces for users to understand and engage with it better.
Structuring a clear and intuitive website architecture enhances UX by making it easy for visitors to find what they’re looking for. Easy navigation, resulting in lower bounce rates and higher SEO rankings.
Search engines love Marie Kondo-ing your website – a well-organised, structured set of pages. Logical information architecture helps crawlers index your content effectively, resulting in better SEO rankings.
Why Should SEO and UX Join Forces?
One more unpopular opinion: Collaboration of SEO and UX isn’t just a pleasant coincidence, it’s a strategic necessity. It’s about ensuring your website is not only found online but appreciated by your target audience. This then feeds back to SEO via lower bounce rates and improves the rates a website is found.
Weaving together these essential principles creates a virtuous cycle of improving user satisfaction and climbing the search engine rankings Here is further information for charities to enhance user experience.
At Uprise Up, we understand the significance of SEO and UX synergy, and take it as the cornerstone of our approach. Our SEO team incorporates UX processes to create tailored digital strategies to get found online for charities.
Remember, your website isn’t just for the search engines; it’s for the real people behind the screens, seeking information, engagement, and support. The seamless blend of SEO and UX is the key to unlocking their hearts and minds.
So, are you ready to take your charity’s online presence to the next level? Contact us, and let’s embark on this exciting journey together.
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