09 Aug The Vlog Blog
– 09 August 2017 –
The one about the vlogs…
Exciting news here at upriseUP – we’ve added vlogging to our long list of activities! In May we filmed the talks from our most recent event and uploaded them for your viewing pleasure (watch our playlist here).
This month, we’ve embarked on our own series of ‘How To’ videos where we give you our top tips on various aspects of digital marketing. This series of digital marketing videos can help you get started on your very own digital marketing strategy – all in less than 3 minutes each!
To make it even easier, I’ve decided to give you a run-down of the videos in our digital marketing series with links to each one. All you need to do now is sit back and enjoy!
The Basics of Paid Search & Why Your Business Should Be Using It
John Onion | 1:55
Why do paid search? Online advertising can take up a lot of time and can be fruitless if you don’t know what you’re doing. One of our most common complaints from prospective clients is ‘we’ve tried AdWords – it doesn’t work’. This is where we come in.
In this video, John takes you through the basics of how to advertise online & shows you how effective paid search can be to your website – whether your business is big or small!
How To Rank Highly In Google: A Beginner’s Guide To SEO
Kapwom Dingis | 2:55
What is search engine optimisation? Kapwom is the person to ask! SEO is the process of getting seen in the search engine results process and Kapwom runs us through the 3 key areas we like to optimise. In this video, you’ll learn what’s important and what you should be doing first (Spoiler: it’s the technical SEO!). Discover why social media and bloggers are so good for your website, and why you want them all to be talking about you!
3 Local SEO Tips To Help You Rank Highly In Google
Ed Coles | 2:48
Consistent NAPs are important – and we’re not talking having a snooze! NAP is Name, Address, Phone number and they’re vitally important to your local rankings.
A few years ago, it was huge corporations that would appear in the results pages, the ones with more time and money to be able to dedicate to their website. Nowadays you’re more likely to find the shop from down the road – and it’s all thanks to local SEO.
Google now prioritise local businesses over these giant companies, but only if the local business has good local SEO.
Learn how to boost your local SEO with 3 quick fixes from Ed – start ranking locally today!
How To Get Free Google Advertising For Nonprofits Using Google’s AdWords Grant
Susan Lambiase | 3:05
Do you want free money with no catch? Amazingly enough, this isn’t a scam – Google really do offer from $10,000 – $40,000 PCM in advertising to charities! In this video, Susan runs through why you should sign up for Google Ad Grants (did I mention $40,000 of free advertising?) and how to sign up in only 5 steps.
Advertising to potential volunteers is vitally important. We have found that it’s incredibly effective – and Google let’s you do it for free!
4 Tips For Boosting Website Traffic Using Google Analytics
Ben Tuck | 2:12
Ben and his team are all about data! Data seems to drive the world nowadays, and it can help you give your website a massive boost in ranking – it’s all about what you do with it. Google Analytics is an essential tool for anyone who has a website so you can check website traffic and collect data. You can see your top line website statistics, or delve deeper into how each page performs. In this video, Ben runs us through the 4 top tips on how to increase website traffic using your Google Analytics data.
3 Tips To Setting Up And Effective Google Shopping Campaign
Ben Tuck | 1:50
Compete against Amazon and eBay! Google Shopping Ads show your product right at the top of the page (you may have seen Google Shopping Ads in the news recently – we also did a blog about it!). You can utilise them to showcase your products on the results page with Ben’s 3 tips on how to set up google shopping feeds – and all in less than 2 minutes!
A Simple Guide to Digital Display Advertising
Susan Lambiase | 2:51
Have you ever been chased around the internet by one particular advert for a website you went on recently? In this video, Susan explains how this happens – and how you can do it for your website too!
Susan takes us through what digital display advertising is and why it can be brilliant for your brand. Digital display is brilliantly creative, and gives a really good feel for what your brand is all about. It includes YouTube, Facebook & other social media advertising and can complement your paid search advertising – or even drive your entire advertising campaign!
So there you go, 7 videos on digital marketing strategy to help you boost your performance.
For help with your digital marketing campaigns, or for more information, contact us today.
In addition to our digital marketing videos, keep an eye out for details of our next events for more in-depth talks on various aspects of digital marketing. Check out our previous events here to see what you’re in store for!